The word marketing is derived from the English word market. The functions of a marketing specialist include the product and market development, product or brand analysis, specific product inquiry, market assessment of some goods and services, monitoring, forecasting. Sometimes, in some small companies, the marketing specialist also has to work with advertising services. Let us also mention that advertising is part of marketing. The right advertising for the company also depends on the potential buyers and sales growth.
Marketing professionals are divided into several groups; marketing analysts, advertising marketing technicians, brand manager (product promotion and market research), PR manager (dealing with company reputation development).
